The mogul-turned-president has long relied on loyalists to push the limits in defense of his image, but Roy Cohn, David Pecker and Michael Cohen all wound up out in the cold…..
For decades, Donald Trump has depended on loyalists to take care of especially sensitive and difficult tasks. These guardians of his image—including the Red-baiter Roy Cohn, the tabloid publisher David Pecker and the lawyer Michael Cohen —learned a hard lesson from their service. They pledged fealty to Mr. Trump and dedicated themselves to shielding him. For a while, they became wealthier and more powerful through their association with him. But Mr. Trump ultimately offered little back in protection or respect.
Mr. Trump’s first fixer was Cohn, the disgraced former chief counsel to Sen. Joseph McCarthy in the 1950s. In the 1970s, as a lawyer for the powerful, Cohn manipulated the media and the legal system to secure business advantages for Mr. Trump. He cast his client as a fabulously successful developer who transformed his father’s collection of low-end apartment buildings in Brooklyn and Queens into a Manhattan-based empire of luxury condominium towers.
Cohn defined the role of fixer for Mr. Trump, but after Cohn became sick with AIDS in the 1980s, Mr. Trump distanced himself, steering business elsewhere. Weeks after he won the presidency in 2016, Mr. Trump told friends at Mar-a-Lago, his Florida resort, that after hosting the dying Cohn for dinner there, “I had to spend a fortune to fumigate all the dishes and silverware.”
Mr. Trump’s views of media and celebrity were shaped by Cohn and his successors, the men he relied on to project a particular version of himself—one that often bore little resemblance to reality. Their careers with Mr. Trump shed light on his rise in public life and his victory in the 2016 presidential election.
This account is based on court and congressional documents, texts and other communications, along with interviews with people involved in or familiar with the events.
Mr. Pecker’s celebrity gossip and personal-lifestyle empire—primarily the tabloid National Enquirer—promoted Mr. Trump’s political aspirations for almost two decades, starting in 1999.
Michael Cohen, Mr. Trump’s special counsel at the Trump Organization, styled himself as the boss’s loyal problem solver. A personal-injury lawyer and taxi-medallion owner raised on Long Island, Mr. Cohen became Mr. Trump’s armed press attaché in the late 2000s. Over the years, he wore a gun in an ankle holster and used legal threats to suppress bad headlines about his boss.
Together with Mr. Trump, Mr. Cohen and Mr. Pecker worked during the 2016 presidential campaign to “catch and kill” stories about former Playmate of the Year Karen McDougal and former adult-film star Stormy Daniels, who privately alleged that they’d had affairs with the Republican candidate. Both women were paid to keep silent.
Mr. Cohen was charged with campaign-finance violations and is serving three years in prison. Mr. Pecker’s company, American Media Inc., admitted breaking the law while doing Mr. Trump’s bidding and reached an agreement with prosecutors to avoid criminal charges.
Trump didn’t believe he owed his fixers anything.
Mr. Trump’s reward to his fixers was what he offered all those in his service over the decades: exposure to his world, the chance to play a bit part in his story. These operatives were attracted to Mr. Trump’s aura, to the force of the huge personality that led him to the presidency. But when they had fulfilled their missions, they were dispensable. Mr. Trump didn’t believe he owed his fixers anything.
Mr. Pecker was the son of a Bronx bricklayer. He became an accountant and then rose in the publishing world through shrewd power plays. Mr. Pecker forged connections with influential figures, whose foibles were off-limits in his publications and were dubbed by staffers FOPs (Friends of Pecker).
In 1997, while running Hachette Magazines Inc., Mr. Pecker hatched a deal to publish a custom magazine called Trump Style. “Trump Style? That’s like the oxymoron of the century,” Hachette executive Nick Matarazzo said when Mr. Pecker told him of it. When advertisers didn’t bite, Mr. Pecker became enraged.
His relationship with Mr. Trump was a series of chits accrued and favors cashed in. Before Mr. Pecker took over at American Media in 1999, the Enquirer had feasted on stories of Mr. Trump’s affairs and breakups. After Mr. Pecker’s arrival, his gossip empire didn’t print a bad word about Mr. Trump.
As the publisher promoted Mr. Trump’s rise, Mr. Trump fed American Media tips and offered Mr. Pecker business advice. When Mr. Trump spotted an article about the company’s financial troubles, he scrawled over it with a Sharpie: You’ll be on top again in no time. Mr. Pecker framed the note and proudly displayed it in his office.
When American Media was based near Mar-a-Lago, Mr. Pecker would hang around if Mr. Trump was in town so that he could hitch a ride back to New York on the mogul’s jet. Mr. Pecker’s National Enquirer breathlessly promoted Mr. Trump’s 2011 exploratory presidential bid, and his Globe and Star propelled the “birther” conspiracy theory that Mr. Trump used to attack President Barack Obama and raise his own political profile.
Mr. Cohen came to work for Mr. Trump in 2007, after impressing him during a board uprising at a condo building. But the deals he attempted at the Trump Organization fizzled, and the boss came to question his legal skills.
In 2009, Mr. Trump gave company lawyer George Sorial an unpleasant task: persuade Mr. Cohen to resign. He’d had it with Mr. Cohen, who no longer seemed like a good fit. But Mr. Cohen decided to stay, taking a pay cut and doing more thankless work.
One of his duties was telling small-business owners that they could expect severely reduced fees or none at all for the services they provided to Mr. Trump. The boss reveled in hearing these accounts.