The Harris Poll 2018 EquiTrend Brands of the Year


This year, the 30th year that the Harris Poll has been measuring brand equity, 80 companies were awarded the coveted Brand of the Year designation, the list of category winners is provided below. We monitor over 3,000 brands, to see the top category performers, please contact us and we would be happy to send you the findings.

Award Category 2018 Brand of the Year  
Animal Welfare Nonprofit Best Friends Animal Society
Burger Restaurant Five Guys Burgers & Fries
Car Audio Bose In-Vehicle Audio
Casual Dining Restaurant (TIE) The Cheesecake Factory and Texas Roadhouse
Chicken Restaurant Chick-fil-A
Coffee Shop Krispy Kreme
Coffee Maker Keurig Coffee Makers
Computer Manufacturer Microsoft Computers
Cruise Line (TIE) Disney Cruise Line and Royal Carribean International
Department Store Kohl’s Department Stores
Digital Camera Canon Digital Cameras
Disability Nonprofit Autism Society of America
Economy Hotel Microtel Inn & Suites
Environmental Nonprofit National Wildlife Federation
Extended Stay Hotel Home2 Suites by Hilton
Factual Entertainment History Channel
Footwear Store DSW (Designer Shoe Warehouse)
Full Line Automotive Honda Vehicles
Full Service Airline Hawaiian Airlines
General Entertainment AMC Television Network (American Movie Classics)
Greeting Card Hallmark Greeting Cards
Hardware & Home Store The Home Depot
Health Nonprofit (TIE) St. Jude Children’s Research Hospital and Shriners Hospitals for Children
Home Entertainment Electronics Bose Home Entertainment Electronics
Ice Cream & FroYo Shop Ben & Jerry’s Ice Cream Shop
International Aid Nonprofit Food For The Poor
Internet Radio Service Pandora Internet Radio


The Vanguard Group
Kids TV Disney Junior Television Network
Life Insurance AXA Life Insurance
Luxury Automotive Lexus Vehicles
Luxury Department Store


Nordstrom Department Stores


Luxury Hotel Four Seasons Hotels and Resorts
Major Appliances KitchenAid Appliances
Media Streaming Device Amazon Fire TV/Fire Stick
Mexican Restaurant Taco Bell
Mid-Market Hotel Hampton Inn & Suites
Military & Veteran Serving Nonprofit Paralyzed Veterans of America
Mobile Payment PayPal
Multi-line Insurance AAA Insurance
National Bank Capital One
News Service BBC News
Off-Price Retailer TJ Maxx Stores
Online Auto Shopping Kelley Blue Book (
Online Bank Barclays Online Bank
Online Home Search
Online Job Search
Online Travel Service TripAdvisor
Package Delivery UPS (United Parcel Service)
Pay Cable TV Network HBO Television Network
Payment Card Visa
Pizza Chain Blaze Pizza
Premium Hotel Marriott Hotels
Printer HP Printers
Property and Casualty Insurance GEICO Auto & Home Insurance
Real Estate Agency Berkshire Hathaway HomeServices
Rental Car Enterprise Rent-A-Car
Sandwich Shop (TIE) Panera and Subway
Smartphone Apple iPhone Smartphones
Smartwatch ASUS ZenWatch Smartwatch
Social Networking Site YouTube
Social Services Nonprofit Ronald McDonald House Charities
Sporting Goods Store DICK’S Sporting Goods
Sports TV ESPN Television Network
Super Regional Bank BB&T Bank
Tablet Computer Apple iPad Tablets
Tires Michelin Tires
TV Network PBS Television Network (Public Broadcasting Service)
TV News The Weather Channel
Upscale Hotel Courtyard Marriott
Value Airline Southwest Airlines
Video Streaming Subscription Netflix
Virtual Personal Assistant (TIE) Amazon Alexa and Apple Siri
Wireless Carrier Verizon Wireless
Youth Nonprofit Reading Is Fundamental (RIF)





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